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A Trip to The Email Design Conference (#LitmusLive)

Grantski and Phil at Litmus

We were honored to be invited to speak at Litmus’ The Email Design Conference in Boston last week. The conference is one of the best places to meet and talk to other #emailgeeks about the cutting edge strategy and design happening in email at the moment.

Development Lead Matt Grantski and Strategy Lead Phil Herbert, were tasked with explaining our approach to dynamic email content using modular frameworks. As some of you may recall with the “Brunch Index” email concept, we have started to wonder how we can make email as personalized to the customer as a Netflix queue is. By using different types of dynamic data, we can fundamentally change the content AND the structure of an email to meet the exact needs of the end user.
But giving the speech wasn’t the only reason we were there. The information and inspiration we received from the other #LitmusLive speakers is going to be invaluable to how we approach our email work in the coming months and weeks.
Matt Grantski

Matt Grantski
Development Lead

BEST TAKEAWAY:

Besides beer and the Internet, there is no tool I am more dependent on for success than Litmus. Their platform, support staff, resources, and the #emailgeeks community are intrinsic to my processes as an email developer. Being able to attend the conference was an amazing privilege, but having Phil’s and my proposal accepted to share with the community was a tremendous honor. Big thanks to everyone involved @Litmus running logistics and coordination, all the speakers (especially in the Dev track) for giving us great takeaways, and double thanks to everyone who attend our session, despite there being Girl Scout Cookies at the same time across the hall.

FAVORITE TWEET:

Matt Grantski

Phil Herbert
Strategy Lead

BEST TAKEAWAY:

As a non-developer and non-designer, I was hesitant to go to a conference that was so dev and design heavy. I was wondering what would be there for me. But to my surprise, I found so many people there who were in my shoes, trying to think big picture about email programs, and how to engage their audiences. I thought the talks on animation and dynamic content swapping (using a hack called “Punched Card Coding”) were great ways to figure out what is possible inside an email. I can now incorporate those things into the strategies I work on for clients. Beyond that, the Litmus crew was so welcoming and nice, and they had the best wifi of any conference I’ve ever been to.

FAVORITE TWEET:

Tatiana Mac

Tatiana Mac
Art Director

BEST TAKEAWAY:

Because my principle role was Phil and Grantski’s hypeman (putting feminist commentary aside for a momes), I approached the conference with minimal expectations. When I arrived, I realized the invaluable connections we could make with a very niche audience that experiences very unique challenges and even more unique solutions. As a designer who loves to (pretend to) code, I was super torn each and every day if I wanted to attend the Marketing Track or the Development Track. I found myself bouncing back and forth between the two, gaining fresh approaches to code as well as how to inspire teams to create email programs more collaboratively. I am most grateful for the people I’ve met and proud to represent our company well with Grantski and Phil.

FAVORITE TWEET:

I love thinking of technology holistically like this! We forget that technology has always existed!

We are also sending a group from eROI to the San Francisco #LitmusLive in September. Are you headed there? Hit us up on Twitter! We’d love to connect with more #emailgeeks!

About eROI

eROI crafts compelling digital experiences across email, web, and social channels. Our work has been consistently successful in driving revenue and exceeding goals for our partners.

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