How To STAY Creative (throughout the work week)

Staying creative throughout the week

At any given time, it’s pretty easy to pinpoint where our creative inspiration comes from. Maybe it’s the mountains or a whiskey drink or a famous TV evangelist (or even a cat, yes cat!). The point here is that we as creatives can always name at least something when asked the question.

But what happens when the question is asked just a little differently—like how do you stay creative throughout the work week? Surely the question just got a lot tougher to answer now. The following is a comprehensive list of how you can now answer honestly and stay creative when the monotony of the edits + client feedback + angry bosses + empty kegs happen again and again. And you’re welcome.1
Jimmy walking at a park

1. Get outside

I know, I know what you’re saying “But, sometimes it’s not possible during the work day, dude”… Well, I’m here to tell you MAKE IT POSSIBLE, even it’s just for a walk around the block. I always try and get out of the office for lunch and what’s amazing is that I always return feeling fresh (like a new pair of shoes fresh). Boom, I’m tapping creative juices that were frozen since the morning! I feel like Pablo Picasso, except I don’t paint.
The Huffington Post says:“Taking a stroll can also increase creativity. Research published in the Journal of Experimental Psychology found that walking increases creative production. And while walking anywhere—whether through the woods or in a mall—is beneficial in that it prompts creativity, researchers found. The actual act of spending time outside also influences novelty.”
Jimmy laughing

2. Laugh more

It’s amazing how our energies change when a laugh is involved. I mean laughing makes us cry, pee, bend over and forget the bad stuff. It makes all that stress be gone. Why? Because laughing is good. And when good happens, creative happens. Now impress your co-workers by bursting out with laughter for no reason whatsoever. Bonus points if you join a stand-up comedy group and start making money while serving street shawarma’s.
Dr. Lee Berk, a co-author of the study and associate professor of Allied Health says: “The act of laughter—or simply enjoying some humor—increases endorphins, sending dopamine to the brain to provide a sense of pleasure and reward. It works like this: humor reduces stress hormones, lowers your blood pressure, and increases your mood state.”
Jimmy drinking water

3. Drink a lot

Yes, we work in the advertising world. Yes, alcohol helps us fuel (I mean helps us comfort…even forgive this world at times). And while libations occasionally help the creative process, it’s probably not the best idea to do this regularly (I know it’s hard). But you know what? There’s hope! It’s called water. Not only does water hydrate us, but it also releases endorphins and you know what happens when our brains release endorphins? It elevates our mood (we just learned that!). We’re not creative when we’re angry. This isn’t rocket science people. Drink H20!
Brain Spade’s top 7 brain benefits for drinking water:

  • Supports healthy brain cells
  • Improves concentration
  • Helps to balance mood and emotions
  • Improves quality of your sleep
  • Maintain memory function
  • Eliminates toxins and free radicals from your blood
  • Improves blood flow and oxygen to the brain

Jimmy working out and sweating

4. Sweat Profusely

No, not when you’re at work or even when you’re playing foosball or Pokemon at work. Exercise is a massive creative enabler powerhouse. Even if you workout occasionally or you call yourself a weekend warrior, what you’re doing to your body (as well as your brain) is feeding it with creative love. I like to bike to and from work sometimes and when I do, my little jaunt opens my senses and gets me in the right mood every time (I’m not talking about the Portland drivers here though, no way!).
According to The Huffington Post: “Most people end a tough workout with a hot shower, but maybe we should be breaking out the colored pencils instead. A heart-pumping gym session can boost creativity for up to two hours afterwards.”
Jimmy using binoculars to look ahead

5. Look Ahead

Make plans that have nothing to do with work. Insert hope into your daily routine by way of planning the ultimate road-trip. Draw pictures of the waves you will surf in Costa Rica. Look forward to that taco tour of Mexico. Wow! The idea here is to spark your creativity yet again when you think outside the work box. Making plans for vacationing is vital to your health. And it should at the very least, be a mandatory job responsibility. The vacation itself shouldn’t be too shabby either. says: A study led by Dr. Jeroen Nawijn, a senior lecturer in Tourism at the NHTV Breda University of Applied Sciences in the Netherlands— “Vacationers reported a higher degree of pre-trip happiness, compared to non-vacationers, possibly because they are anticipating their holiday.”

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