CONNECT WITH US

Next

This Summer: Conferences Heat Up!

The summer season is heating up with a plethora of conferences worthy of our utmost attention. But choosing which conferences to attend can be a lot like deciding which food cart to pick during a busy lunch hour. So we’ve compiled a list of the events we think are worth the money, including a few we’ve already been to so far.

Read about our recent time in Tampa and New York!

IBM Amplify 2016

Stephen Hammill
Performance Lead

What was your goal in attending this event—education, expanding your network, or exposure for eROI? Did this event fulfill that goal?
For IBM Amplify, our goal was two-fold: As an IBM Marketing Cloud Partner Agency, we wanted to further our knowledge of the platform and products to better serve our partners. Secondly, we went to begin to tell the story of our work with the Taco Bell brand to a national marketing audience.
Do you think attending this event enhanced your skills? If so, what did you learn?
Often, the connections you make with like-minded colleagues in your industry can outweigh the benefits of the sessions and workshops themselves. In our case at Amplify, we were afforded many opportunities to tell the story of our work with Taco Bell, which helped illuminate how we work as an agency.
Was the overall experience of the event a positive one and would you go again?
Highly positive. We will definitely attend again next year.

Andrea Bowen
Campaign Support

What was your goal in attending this event—education, expanding your network, or exposure for eROI? Did this event fulfill that goal?
At Amplify my goal was for all three of those things to be fulfilled and they were. I gained insight into the platform with hands-on training with their team. By meeting more of our IBM partners, I expanded our network connections to create a better relationship. We were able to meet with potential clients and talk through offering our services as a full service agency.
Do you think attending this event enhanced your skills? If so, what did you learn?
Not only did I learn specifics with hands-on training, I was able to learn more about email marketing tactics in general. Specifically deliverability. They had two sessions geared towards deliverability that were very in depth. They weren’t pitching the platform but rather spreading the knowledge and understanding of best practices to get your email into the inbox, and lifting up the mysterious veil of deliverability.
Was the overall experience of the event a positive one and would you go again?
This was a great experience! I have attended many marketing conferences in the past and this one was by far the most educating and informative one I have been to. I will definitely go again!

99u The Conference

Tatiana Mac
Art Director

What was your goal in attending this event—education, expanding your network, or exposure for eROI? Did this event fulfill that goal?
Education. 99u Conference centered around casting theoretical design vision and connecting that with action-oriented methods to garner clear results. All too often, conceptual design conferences are viewed as lacking actionable takeaways. The event was mainly comprised of extremely creative individuals who have taken new approaches to a market/industry and found tremendous success in their unique, unorthodox approaches.
Do you think attending this event enhanced your skills? If so, what did you learn?
Absolutely. As a creative leader at our agency, I think it’s important to simultaneously cast strong vision for the direction of our work as well as making sure we establish paths and approaches to execute upon that vision. It’s easy to theorize, harder to apply. Some of my favorite takeaways are:
1) Our industry values existing skills over cultivating them and having a large group of recruiters competing for very few, hyper-skilled candidates. We tend to give our least-skilled folks, interns, busy work during their time and then send them to the wolves with few clear skills. If we treated our education process more like an apprenticeship, we could cultivate more lasting, loyal employees at a lower total cost to the business (Dan Mall, Director, SuperFriendly).
2) We are most motivated by starts and finishes, but the hardest, most fulfilling work is often completed during the long middle phase. Placing less emphasis on reaching for the end, and instead on iterating in the middle will create better work (Scott Belsky, Partner, Benchmark).
3) Once you become a pro, you need to seek inspiration beyond your field. Otherwise, you’re just copying your peers and stopping innovation for your field (Yuko Shimizu, illustrator).
4) Just because something works doesn’t mean you can’t fix it. We tend to become rigid in our approaches ‘because they work.’ Creative destruction will make us more efficient and effective (Jason Fried, Basecamp).
Was the overall experience of the event a positive one and would you go again?
Yes, extremely beneficial content and articulate, insightful speakers. I want to return next year.

About eROI

eROI crafts compelling digital experiences across email, web, and social channels. Our work has been consistently successful in driving revenue and exceeding goals for our partners.

VIEW OUR WORK → LEARN ABOUT OUR AGENCY →