A Refreshing Renewal Campaign
Publishing house Conde Nast came to us with a goal of improving their holiday subscription renewals for Glamour Magazine. Devoted to fashion and beauty, the magazine targets women through distinct, visually compelling brand attributes.
RENEW YOUR LOVE
To accomplish their goals, we created a set of dynamic, on-brand, content-rich emails for the publication. Highlighting the benefits of renewal and the appeal of subscription, the emails encourage readers to renew their gift subscriptions and continue enjoying the magazine they’ve grown to love.